Coupon fabric (the second name is fabric with a coupon pattern) appeared on the market quite recently and quickly filled the world's catwalks. Many famous designers began to use it in their collections. And, judging by fashion trends, it will be popular for many years to come. The most popular fabric belongs to Italian manufacturers.
What is a coupon and what is coupon fabric
The word coupon comes from the French language and its original meaning is a cut-off piece of security. A coupon in the context of fabric can mean two options:
- a pattern that is large along the edge of the canvas, but gradually becomes small towards the middle;
- a specific pattern that is repeated across the entire canvas at a certain frequency (usually approximately every meter).

I cut the coupon fabric not per meter, but based on the location of the pattern so that it fits completely.

The image is a distinctive feature of this type of canvas. It may contain:
- flowers, trees, leaves and other vegetation;
- cities and buildings;
- landscapes;
- marine motifs;
- abstraction;
- various ornaments, etc.

Based on how the pattern is located on the fabric, it is divided into two types:
- edge (a good example is bright large dandelions along the edge, which become small butterflies towards the middle of the canvas);
- repeating (if you unfold the fabric, each pattern resembles a mirror image of the previous one).

Overall this gives a good understanding of what a fabric coupon is.
History of the coupon
The first drawings applied to fabric were discovered many thousands of years ago. There were no special technologies then - only improvised means were used. At first, these were just drawings on fabric, then the application methods became more and more modern, became more complex with each century, until they reached embroidery, patchwork, which over time were replaced by printed drawings, and then by applying a unique print.
Despite the fact that the coupon fabric appeared not so long ago, the exact date and the person who created it are unknown. Nevertheless, this makes the material no less popular. Very often there is confusion and the coupon is called the border. However, this is not entirely true. Despite its visual similarity, the border is used only on a separate section of the product, and the coupon is a full-fledged independent material.

The most popular types of coupons have an uneven pattern. It is large and bright towards the edges, and more muted towards the middle. Some patterns transition into the base color in a gradient.
The very first products for sewing which used coupon fabric were for the organization of home interior and were decorated with plant motifs. These were curtains, bedspreads, napkins and tablecloths, bed linen, etc. Aegis coupons of furniture fabrics were actively used in the production. When the world learned to create images and mass-stamp them on the material with the help of special equipment, a large number of designers coveted them. Approximately this time falls on the 70s. It was this moment that became a turning point for the fabric. It began to appear in all world shows, and accordingly, people began to often sew clothes from them.

The very first to pick up the idea of coupon fabric were hippies. This was explained by the fact that their life principles intersected with the images on the canvases - living nature, plant motifs, peace throughout the world.
Today the coupon is used for sewing any casual clothes.

Methods of applying coupon design
Technologies do not stand still for a minute and are constantly developing. It is due to this that a variety of fabrics and methods of applying prints to them appears:
- laser perforation - characterized by the type of embossed pattern;
- sublimation printing - the print is applied to natural fabrics, using special dyes, it turns out very bright;

- printed dyeing is the most economical option, and therefore very popular; the print itself is applied using printing rollers;
- batik - this method is used to apply only exclusive images in small editions, since the work is very painstaking and expensive;
- Machine embroidery - looks interesting and original, can be applied to any material, including footer coupon, scarf fabrics.

The popularity of coupon fabrics is explained by a large number of positive properties:
- variety of textures;
- wide range of colors;
- wear resistance;
- high quality;
- luxurious view;
- simplicity and originality at the same time.

Basic rules for choosing a dress style
A dress is one of the main items of a woman's wardrobe. It is among them that coupon material is widely used. However, such dresses are not always universal, so it is worth knowing how to choose them. The main factor to consider is the type of figure.
Some designs have the ability to make you look slimmer or fatter. For petite, fragile girls, it is better to choose a print of the appropriate size to emphasize femininity. Large designs visually reduce plump girls. Prominent parts of the body should always be emphasized, this can be done with the help of bright images on them. Volumetric designs can balance the body, so they are chosen with an emphasis on the parts of the body that need to be corrected.

A dress made of coupon fabric can have a variety of styles, the main thing is to consider the correct placement of the pattern. The most popular and interesting:
- Baby doll. This style was especially popular in the 50s. The high waist, short length and loose skirt make their women look like dolls. These dresses are suitable only for slender young girls. The print in the waist area can highlight it advantageously. Depending on the fabric, such dresses can be winter or summer.

- A-line. These dresses first appeared in the 60s. They sit tightly in the shoulder area and are quite loose below. This style skillfully hides such figure flaws as wide hips or a belly. They come in both mini and floor-length. Floral images look very advantageous on this style. They emphasize lightness and femininity.
- Case. It owes its appearance to the 20th century. It suits slender girls and is able to emphasize all the features of the figure, and the coupon fabric will give this style a special charm.
- Batwing. The original version of this style was the kimono. Voluminous dresses balance the figure well due to the free cut and wide flowing sleeves.

Models of summer and evening dresses for plus size ladies
Every woman wants to look decent regardless of her height and figure features. Curvy shapes can be made very attractive with the help of dresses made of coupon fabric.
With the right pattern, plump women can highlight their luscious curves with a sheath dress. The main thing to consider besides the pattern is the right underwear (for example, a slip). However, it is still worth considering that for plump figures, such a dress should be made of thick fabric.

A more universal option is the A-silhouette. It advantageously emphasizes the waist and chest, and skillfully hides the hips. The length below the knee will hide all the flaws of the legs, and large prints of coupon fabric will visually lighten the figure. Sleeves can cover full arms.
Plus-size girls should avoid excessive decor to avoid looking ridiculous. It is better to avoid clothes with drapery, and in general, the coupon fabric looks strange on such items. Knitted dresses look good, on which the coupon fabric is located in a pattern in the skirt area, and the top remains clean.
Brands and prices
One of the biggest shows with clothes made from coupon fabric was in 2013 at Frida Giannini. These were mainly long dresses cinched with leather belts with stunning floral prints.
The Carolina Herrera brand supported the trend and introduced coupon fabric into boiler dresses and outerwear.
In 2012, Gucci used violet patterns in their collection. They were loved by many fashionistas, so they filled many wardrobes.
Nicolas Ghesquière instilled in his fans a love for coupon fabrics with plant prints.
If we talk about things from famous designers, the cost of things from their collections starts from 50 thousand rubles. However, non-branded clothes from a coupon can be purchased for 2 thousand rubles. Furniture made of such material does not differ much in price from the usual one.

How to sew from coupon fabric
In general, there is nothing complicated in sewing something. The most important things to consider are your body type, appearance, and style. The choice of coupon fabric depends on these indicators. You can order a pattern from a designer or find it on the Internet. Absolutely all wardrobe items are sewn from this material, but the most popular are dresses and skirts. Do not forget that the image should fit the product completely and symmetrically.
The coupon fabric itself is very interesting, so the clothes made from it are also interesting. It is a great way to stand out and look good.